Custom clear plastic packaging cake boxes with window
Design tips for cake box packaging
Cake is a popular food, it is not limited by age, gender, occupation, cultural level, ethnic group and so on.The types of cake packaging design include the public version cake box (round box and square box), single cake box, double cake box, wedding cake box, children's cake box, birthday cake box, valentine's day gift box.
Cake packaging design, like other packaging design, need to master certain skills.Namely color, composition and cultural connotation clever grasp.
1. Grasp of color
A. Care of color and packaging design
That is, through the external packaging design color to reveal or reflect the inner packaging design goods.In this way, people can basically perceive or associate what the inner packaging design is when they look at the packaging design.But look at the goods on the market, many do not reflect this kind of caring relationship.So that consumers can not be perceived at a glance, so that it can not play out in the packaging design of the promotional role.Food packaging is usually designed in yellow and pink to give a warm feeling.The design of cake package adopts gold and red color more, it is warm color, there is more intimacy.Especially aureate let a person have the illusion that fragrance attacks a person.Although some cake packaging designs do not have what we call a similar color tone from the main color, but if you look closely, if it is from the hands of experts, you will find the packaging design from the punch line of the symbolic color.
B. color to color contrast
This is a lot of cake packaging design, including other food packaging design design is the most easy to show but the most difficult to grasp the point.If is the master, that design comes out is the highbrow snow, on the contrary, is of course the people in the lower.Alleged colorific and colorific contrast is to point to colorific use the contrast of depth, light and shade, dot plane, refined and common.
2. Grasp the composition skills
Color is the foundation, composition is the process and the ultimate goal.So composition is the most important thing.The design of the cake packaging is mostly a warm color for the background, decorated with some flowers, cartoon patterns, English blessing and other symbols of beauty and sweet things.The goal of the composition, like the colors, is to make the whole package look warmer and more appetizing.Of course, the technique of composition is different for different purposes.Cake packaging for children is designed with more emphasis on cartoon effect.Cake packaging for the elderly is designed to pay more attention to the effect of longevity.Gift-giving cake packaging is designed to emphasize high class.
3. Grasp the cultural connotation
A good packaging design will make people feel comfortable, let people have a pleasing aesthetic psychological satisfaction.So the above two points are to satisfy people's psychology.But this kind of satisfaction should not be less cultural connotation.Just like the temperament and cultivation of people, is a kind of inner charm, people can be memorable, not to the end.However, some cake packaging designs are too garish to add any value beyond telling you it's a cake box and the name of the product.
Therefore, this kind of packaging design has no vitality.A good product packaging design either infuses the cultural connotation, especially the cultural connotation of the product enterprise, or the enterprise concept pursuit.Either it has some symbolic meaning to say something.Or it is implied certain appeal point, give a person a kind of enlightenment.Or it is the special color that represents an enterprise, special word.Or represents the attributes of the product.If a package design design does not conform to the above, it is not a successful package design design.The same is true for cake packaging.
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