In July, Germany, known as Europe's "green" nation, won the European packaging waste title, according to data from the German Environment Agency.
In recent years, though, Germany launched a series of actions to reduce the use of domestic plastic packaging and production, but according to recent German manufacturing plastic packaging federation, according to data from the German plastic packaging production this year than last year, expert analysis, the plastic packaging production increase is due to the growing demand, it proclaimed the German on one level "of" reduction of plastic failure of the movement.
Germany's plastic packaging production is expected to rise to 4.5 million tons this year, 3.9 percent higher than last year, and sales of the related products will increase to 15.5 billion euros, an increase of 5.1 percent.
The plastic packaging in great demand is packaging bag, shopping bag, net bag and plastic beverage bottle.
For all the hand-wringing over the failure of Germany's "plastic reduction" campaign, three-quarters of European shoppers in a recent IRI survey said they preferred to buy products packaged in environmentally friendly packaging.
The survey polled 3,300 shoppers in seven European countries about their intentions and expectations for the future of retail shopping.
It also surveyed the shopping habits of the younger generation.
According to the survey, young people between the ages of 18 and 24 pay less attention to the environment than previous generations of shoppers, with 81 percent of Italian consumers preferring environmentally friendly packaging.
In Spain 75% of consumers;
Greece and France came third, with 74% of consumers preferring environmentally friendly packaging.
Germany, the country that failed to reduce the size of its products, had the lowest preference for environmentally friendly packaging, at 62 per cent.
IRI said shoppers' pursuit of environmentally friendly packaging could prompt brand managers to consider abandoning other materials such as paper or toxic chemicals.
Olly Abotorabi, the group's senior regional director of research, said the impact of plastic packaging products on the environment had been a growing concern among consumers in recent years, following news of the impact of plastic waste on Marine life.
Consumers pay more attention than ever to whether the products they buy are environmentally friendly, and environmental considerations are also taken into account when choosing brands.
More than 250 organizations, including businesses, governments and packaging manufacturers around the world, have signed a commitment by the Ellen MacArthur Foundation in partnership with the UN Environment, which aims to curb plastic pollution at its source.
As the public attention to the environmental attention in recent years, plastic commitments are fast becoming retail or FMCG industry part of the enterprise's strategic layout, whether consumers will be a brand, a product as a first choice in addition to in addition to the size, quality, color and price factors, such as packaging, in the past the unimportant "supporting role" of the goods is gradually become one of the important factors that consumers consider;
Is becoming one of the key roles for marketers in brand marketing.
Is abroad, not only to show enterprise in the field of environmental protection, sustainable, packaging mode of circular economy can replace the current disposable packaging concept and practice, for the enterprise to have a big promotion effect, its own brand construction, attention worldwide for environmental protection will also make the product packaging is environmental protection as a future consumer products in the market competition in the survival of one of the key.
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