Custom cosmetic skin care products transparent plastic folding packaging box
Cosmetic packaging design knowledge overview
Cosmetics packaging, especially women's cosmetics, a wide variety.As the competition of cosmetic market is more and more intense, each cosmetic business is to expand the sale share of oneself product, more try hard idea, in the packaging of cosmetic, propaganda fluctuation sufficient effort.The function and function of cosmetics are increasingly refined, and there are more and more cosmetics with comprehensive functions.At the same time, each business in order to better promote their products, cosmetics for their own different, suitable for their own characteristics of the classification and packaging.
The name of cosmetics various, different functions, but in terms of its external form and packaging adaptability, there are mainly the following categories: solid cosmetics, solid particles (powder) cosmetics, liquid and emulsion cosmetics, paste cosmetics.
1. Packaging of solid cosmetics.The category of solid cosmetics is relatively few, basically have eyebrow pencil, powdery cake, all sorts of lipstick to wait.The packaging of this kind of cosmetics is simpler.
2. Packaging of solid pellet (powder) cosmetics.This kind of cosmetics mainly has powder bottom, talcum powder and so on grain form (powdery) product, often use pack means to basically have carton, compound carton (use cylinder box more), glass bottle (wide mouth, small), metal box, plastic box, plastic bottle (wide mouth, small), compound film bag.Under normal circumstances, packaging containers to be beautifully decorated printing, at the same time, in the use of plastic and metal containers, often with beautifully printed cartons.
3. Packaging of liquid, emulsion and cream cosmetics.In all cosmetics, this kind of cosmetics category and the quantity is the most, the packaging form is very various, mainly has: each kind of shape and the specification plastic bottle (must undergo the exquisite decoration printing generally);Plastic bag composite film bag (often used for cosmetic bags or lower grade cosmetic packaging);Glass bottles of various shapes and sizes (including wide and narrow mouth bottles, generally used in the packaging of high-end cosmetics or volatile, permeable cosmetics containing organic solvents, such as nail polish, hair dye, perfume, toner, etc.).For this kind of packaging form, sometimes also use and color printing carton with the way, and color printing carton together to constitute the cosmetics sales packaging, in order to improve the level of cosmetics.
4. Spray packaging of cosmetics.Spray packaging has the advantages of accurate, effective, simple, sanitary, quantitative access on demand, and so on.Hair mousse, hair spray and other cosmetics in this form of packaging.Commonly used spray packaging containers are mainly metal spray cans, glass spray cans and plastic spray cans.Based on the above situation and the development trend of cosmetics and their packaging, the packaging of modern cosmetics has the following characteristics in terms of the selection of packaging materials and containers, the structural design of packaging containers and the decoration design of packaging containers:
1.The application scope of plastic materials and composite materials in cosmetic packaging is becoming larger and larger, and the modeling design of packaging containers, especially plastic bottles, tends to be diversified.
2.The use of glass bottles is restricted.Due to the intrinsic defects of glass bottles (e.g., than the major, fragile, etc.) for general cosmetics, if use plastic material or composite material instead of glass containers for packaging, plastic containers or composite containers are often adopted to packaging, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, general or using glass bottle to packing.
3.Packaging container specifications are diversified to meet different levels of consumption.As competition in the cosmetics market intensifies, manufacturers are spending more and more on cosmetic packaging.For middle and low grade cosmetics, in order to meet different needs, the capacity of the packaging container size presents diversification, in order to facilitate the choice of consumers;For high-end products, small capacity packaging is adopted to meet the needs of low-income people, especially to meet the curiosity of young girls due to consumer psychology.
4.Serialization of cosmetic packaging design.The so-called serialized packaging design, refers to the uniform trademark design and text font as the premise, with different colors, water grain or different modeling structure for the basic tone of the same category of commodity packaging design, requirements with different, different with the same, both diverse, and a sense of wholeness.In the practical application of cosmetics packaging, there are generally two cases, one is: the same brand, different functions of the cosmetics for a complete set of serialized packaging, in order to facilitate the purchase of consumers, while the overall price is lower than the total price of separate purchase.For example, a series of cosmetics of a certain brand should maintain the overall design style, and then adopt a larger container to pack all kinds of cosmetics and sell them as a whole as a sales unit.The second is: the same brand, the same main function, but different auxiliary function of a series of cosmetics, or the same brand, the same function, but different formula of a series of cosmetics, in the packaging design of the serial design.For example, a brand of a variety of moisturizer, its main function is skin care, but different auxiliary functions, and then such as a brand of a variety of cleansing milk, its function is cleansing, but the recipes are different.For this kind of series cosmetics, in the packaging design, should conform to the characteristics of serialized packaging design, not only to achieve the role of serialized packaging, but also to the consumer's choice.
5.Cosmetics packaging should be more and more personalized development needs.Cosmetics packaging must correctly convey the characteristics of cosmetics required by the consumer demand of different personalities, to show the aesthetic taste of different groups, in order to successfully realize the sales of cosmetics.
6.Some cosmetics such as mousse, perfume and other products are packaged in spray packaging to facilitate the use of consumers.Cosmetics packaging more and more attention to the structure of the container design and accessories design, so that consumers in a variety of environments easy to hold, easy to access, easy to quantify.
1, PVC --with nice anti-fouling ability , prices are relatively low.
Mostly used in Daily used goods
2, PET --high transparency & glossiness,beautiful appearance, strong figure
Mostly use in products that required high environmental protection products
3, PP ---good toughness,eco-friendly. Consist smooth PP. frosted PP,twill PP
Mostly use in baby products & stationery products package
Food blister packaging features
The main purpose of food blister packaging is to better display and protect the product, so that the perfect side of the product in front of the customer, so as to promote the product.There is blister packaging to separate, shock - proof, foil for the purpose.
(1) the importance of food blister box packaging is low cost, light weight, good packaging effect.The use of light packaging which is not only convenient for consumers to carry, but also to facilitate their own loading and transport, in the cost of packaging compared with other types of packaging plastic packaging is cheaper.
(2) there are three types of food blister box packaging, protection, sales or the combination of the two effects, if the use of protective packaging and sales packaging should be designed according to the needs of the article.In fact, as long as packaging can achieve the original effect of packaging as well as the cost can be better in their own hands.
(3) food blister packaging has a good sales appearance and printing decoration adaptability, help to improve the value of food commodities, attractive and competitive in the market.
(4) food blister packaging shall not have any adverse effects on food, including any odor and harmful ingredient pollution, to ensure food hygiene and safety, at the same time, including consumers should have a sense of safety and hygiene.
(5) the economy, resource saving and energy saving of food blister packaging, as well as the long-term problems of packaging waste post-treatment, recycling, environmental hygiene and ecological balance.
1: box type
(1) tuck box (2) buckle box (3)auto-lock bottom box (4) hook box (5) handle box (6) hand box (7) wine box (8) upper and lower unlocking (9) hook box B (10) cover box (11) flat box (12) pillow case