There are many ways of packaging, this paper mainly discusses the transparent packaging.
Transparent packaging adopts transparent packaging materials or the combination of transparent materials and opaque packaging materials to package the commodities. On the one hand, the commodities can be directly displayed to consumers; on the other hand, the confidence of the products can be withdrawn, and consumers are not afraid to see the true face of the commodities.
Product packaging can use some auxiliary way for its service, can play foil main body, render atmosphere thereby icing on the cake.
But should bear in mind, make auxiliary foil the image of the main body, can not usurp the host in processing.
Auxiliary means has the following two kinds commonly: foil.
The foil can make the subject get more full expression.
An image that serves as a foil can be concrete or abstract.
For example, the packaging of complete sets of toys, using color photography, background graphics, strongly foil the goods (toys), just like a group of cute animals, are playing and singing happily in the forest flowers and plants, the background of the atmosphere of the baiying, more people feel the animals small toys cordial and moving.
And as the wideband stereo headset packaging, the image of it as a foil is abstract planar pattern, because "stereo" cannot be directly from the vision performance, so through the abstract planar graphics cause geometry stereo feeling to express the meaning "stereo", coupled with the corrugated of concentric circles, which fully embodies the artistic conception of "stereo", illustrates the function of the commodity, foil the main body, and beautify, decorate the picture.
Another way to assist is by contrast.
This is a kind of transformation form of foil, can be called contrast, namely to foil the way from the opposite side (e.g., big and small, coarse and fine, dense and sparse, thick and thin, curved and straight, high and low, long and short, soft and hard, smooth and shaft; its flowerlike wet and messy, smooth and rough, the color contrast, etc.) make the subject get stronger in contrast contrast performance.
The contrast can be concrete or abstract.
Be like "lu Mei" the package of series cosmetics, a group of thin and gray line foiled the name of the brand from the reverse side "Lu Mei" two calligraphic characters, make its have the appeal of calligraphy art more.
Transparent packaging in packaging design can directly show the appearance of real goods, so that customers can directly feel the sincerity of the commodity manufacturers.
In the product packaging process, the designer can use some auxiliary ways to serve them, such as foil and contrast two ways.
These two ways can be used properly to better show the exquisite and unique features of the goods.
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